The Hailey Bieber Erewhon smoothie costs around $20 at Erewhon in LA. This homemade version costs a fraction of that and honestly tastes just as good. Creamy frozen strawberries, banana, avocado, coconut cream, and that signature strawberry glaze drizzled down the sides of the glass. It is as beautiful to look at as it is to drink.
I had been seeing this smoothie everywhere on TikTok for months before I finally tried to recreate it at home. The original Hailey Bieber Strawberry Glaze Skin Smoothie launched in 2022 alongside her skincare brand Rhode and became one of the most viral drinks Erewhon has ever made. The sea moss gel and collagen peptides make it sound intimidating, but once you break it down ingredient by ingredient it is genuinely simple to make. I have been making my own version on repeat ever since and I will never pay $20 for one again.
If you love Erewhon copycat recipes, my Sofia Richie smoothie is another one worth making at home and requires little effort to put together. And if you want something lighter and less blended to start your morning, my lemon ginger turmeric shots have become my go-to pre-smoothie ritual.
Why You'll Love This Copycat Recipe
- A fraction of the price. Around $20 at Erewhon. Less than $5 at home.
- All the same ingredients. Strawberry glaze, coconut cream cloud, collagen, sea moss... all of it.
- Ready in 10 minutes. No trip to LA required.
- Completely customisable. Skip the sea moss, swap the collagen, add your favourite superfoods. The smoothie works beautifully either way.
- As good as the original. Actually better when it is fresh from your own blender.
What is the Hailey Bieber Erewhon Smoothie?
The Hailey Bieber Strawberry Glaze Skin Smoothie is an Erewhon original that launched in June 2022 in collaboration with Hailey Bieber and her skincare brand Rhode. It became one of the most viral smoothies in the world almost immediately, selling around 40,000 units a month across Erewhon's locations.
The smoothie is a thick, creamy strawberry blend made with avocado, banana, dates, almond milk, and coconut cream, topped with a bright jammy strawberry glaze. The skin-boosting angle comes from the collagen peptides, sea moss gel, and hyaluronic acid mixed in; all of which are ingredients associated with skin health and hydration.
Hailey Bieber's name has since been removed from Erewhon's official menu as her contract has expired, but the smoothie itself lives on as the Strawberry Glaze Skin Smoothie and remains one of the store's best sellers.
Ingredients
- frozen strawberries
- frozen banana
- avocado
- medjool dates
- collagen powder
- maple syrup
- almond milk
- coconut cream
- sea moss gel (optional)
Glaze: - fresh strawberries
- maple syrup
See recipe card for quantities.
Instructions
- Make the strawberry glaze: Add the strawberries and maple syrup to a small saucepan over medium heat. Cook for 5 minutes until the strawberries are soft, then mash with a fork into a chunky jam. Set aside to cool before assembling.
- Make the smoothie: Add all smoothie ingredients to a blender and blend on high until completely smooth and creamy.
- Assemble: Smear coconut cream up the inside of a glass in long strokes using the back of a spoon. This creates the signature cloud effect. Add a spoonful of strawberry glaze to the bottom of the glass. Pour the smoothie in slowly over the glaze. Finally, top with a little extra glaze and serve immediately.
Equipment
- High speed blender
- Small saucepan
More Recipes You'll Love
- Raspberry Banana Smoothie Bowl: same fruity, berry energy in bowl form if you want something more filling in the morning
- Matcha Smoothie: a vibrant green alternative for matcha lovers
- Strawberry Matcha Yogurt Clusters: another strawberry recipe worth making when you are already buying fresh berries
- Berry Chia Seed Pudding: a make-ahead berry breakfast to prep alongside your smoothie ingredients
Related
📖 Recipe
Hailey Bieber Strawberry Glaze Smoothie
Equipment
- 1 High Speed Blender
- 1 Smoothie glass
- 1 small saucepan
Ingredients
- 1 c frozen strawberries
- ½ frozen banana
- ¼ avocado
- 2 medjool dates
- 1 scoop collagen (substitute: vanilla protein powder or skip entirely)
- 2 teaspoon maple syrup
- ½ c almond milk
- 2 tablespoon coconut cream (plus extra for the glass)
- 1 tablespoon sea moss gel (optional)
Glaze
- ⅔ c fresh strawberries
- 2 teaspoon maple syrup
Instructions
- Strawberry Glaze: Heat strawberries with maple syrup in a small saucepan over medium heat. Once the strawberries soften, mash them with a fork until you reach a puree texture.
- Smoothie: Blend all ingredients except the coconut cream until smooth.
- Assemble: Add the strawberry glaze to the bottom of your glass. Then swirl the coconut cream around the inside of the glass to create a "coconut cloud" design. Pour in your smoothie and enjoy!
Notes
How to Store:
Best served fresh. If you need to make it slightly ahead of time, blend the smoothie base and store it in a sealed jar in the fridge for up to 24 hours. Make the glaze and assemble the glass fresh when ready to serve.Top Tips
- Use frozen strawberries in the smoothie, fresh for the glaze. Frozen gives the thick, creamy texture. Fresh cooks down into a better glaze.
- Cool the glaze before assembling. Warm glaze melts the coconut cream. Let it cool to room temperature or pop it in the fridge for a few minutes first.
- Do not skip the coconut cream on the glass. Use full-fat straight from the can, applied cold. This is what makes it look like the real thing.
Frequenctly Asked Questions for Hailey Bieber Strawberry Glaze Smoothie
Where do I find sea moss gel? Most health food stores carry it and it is widely available online. If you cannot find it or would rather skip it the smoothie still tastes incredible without it. It adds subtle thickness but is not essential to the flavour.
Can I make this without collagen? Yes. Vanilla protein powder works as a substitute at the same quantity. You can also leave it out entirely and the smoothie is still delicious.
Why does the original cost so much? The $20 price tag comes down to premium organic ingredients, branded supplement add-ins, and the Erewhon experience itself. This homemade version uses the same core ingredients for a fraction of the cost.
Is this the same as the Rhode smoothie? Yes. Hailey Bieber launched this smoothie in 2022 alongside her skincare brand Rhode. Her name has since been removed from the Erewhon menu but the recipe is the same.
Can I make this vegan? Yes. Swap the collagen peptides for a plant-based protein powder and use maple syrup instead of honey. The smoothie base is already fully plant-based.
Lee
Swooning over this beauty! The colors are amazing. I love to make smoothies for summer lunches and I’ll be coming back to this combo all season.
Arisha
Hi Lee! It's so nice having a homemade version if you don't live near an Erewhon too! Glad you love it 🙂